When you think of software, what immediately springs to mind? Lengthy installation processes, a seemingly endless parade of CD's, pesky serial numbers. All this trouble only to be met with compatibility issues, wasting two of the most precious resources in business: time and money.
Companies especially are choosing to conserve precious time and money, refusing to upgrade and making the best of outdated and archaic applications. Hardly an ideal solution. But what can be done to get the best without the hassle?
There is. And the solution is software as a service, otherwise known as SaaS. This method distinguishes itself from the increasingly archaic traditional software process, by having the application completely online. All of the content is hosted by the service provider, generally requiring users to only have access to an internet connection in order to access the application. That means no more pesky installations, no CD's, no compatibility issues and plenty of saved time and money. Users simply register an account, login and go.
TXT2GET provides text marketing using SaaS technology. They have managed to successfully provide this solution to numerous companies both domestically and internationally. Emma McIver, the marketing executive for TelstraClear New Zealand was pleasantly surprised by SaaS: "TXT2GET is very easy to set up and use - it almost feels like it's too easy and I'm missing something." Emma, like all of TXT2GET's numerous clients, was able to create and launch an entire campaign without having to install a single file. Customers are then able to monitor and update their campaigns from wherever they may be, highlighting an added advantage for SaaS consumers, compatibility.
In today's business world, to keep up with the fast pace, marketers can't rely on just traditional desktop hardware but must also use mobile devices. But tailoring software to work on an endless number of devices is an expensive and time consuming process for developers and end-users alike. With SaaS though, all that's required is a web browser, a basic piece of software which exists is one form or another for virtually every modern mobile device. SaaS allows seamless integration across all of these devices. Said Black+White CEO Johnathan Eele: "I was in Australia for two weeks and could just log into TXT2GET to check that the ads were running and monitor how many leads we have.


